The Macro Mechanism Analysis Of Zhangjiajie Tourism Industry Generation

Chinese tourism industry after 30 years of development history,nature and status of its industry has undergone a fundamental change.Faced with a huge industry,many associated with the type of complex,diverse,both spatial relations have industry contacts and industry is difficult to define the boundaries of the tourism industry,the content it contains,operation mode and the law of development,is a major research.Zhangjiajie,located in northwestern Hunan Wuling,once farming agro-based industries,is a typical "poor and remote" mountains,the region is very rich in tourism resources.After three decades of tourism development and construction of ups and downs,the regional economy has been the rapid development of the tourism industry to increase foreign exchange earnings from the initial and later became an important regional economic growth pole.Development of tourism,not only affected by the industry's own property and development potential factors,but also by the influence of the external macro-environment of the industry,both to provide opportunities for the development of the industry,but also pose a challenge to the development of the industry.Therefore,any industries and enterprises in the decision making,we must first analyze its macroeconomic environment.So Zhangjiajie tourism generated macro environment is like?In this paper,Zhangjiajie as an example,the tourism industry generated macro mechanism to start discussion from the political and legal environment,tourism,tourism economic environment,social environment,tourism,travel technology environment and tourism credit system of five levels,built in Zhangjiajie tourism industry generated macro evaluation system,through expert consultation and Analytical Hierarchy Process(AHP)establishes the right of each index weight relationship,combined with fuzzy comprehensive evaluation method,the macro mechanism of the World Natural Heritage tourism industry generated a comprehensive evaluation,the results show:(1)Travel political and legal environment,tourism economic environment,social environment,tourism,travel technology environment,tourism credit system in these five areas of Zhangjiajie tourism industry generated were 0.5,0.571,0.6,0.721,0.543,namely tourism Technology> Tourism Society> Tourism Economy> Travel Credit System> Travel political law,should closely follow the trend of Zhangjiajie "Internet Age",to strengthen the application of science and technology,to achieve "secondary development" Zhangjiajie tourism industry.Comprehensive Fuzzy Evaluation(2)obtained using the criterion level,the combined effects of the macro environment factor of five to Zhangjiajie tourism industry generated 0.386,belongs to class V1,that is a great influence on the decision in five sets to set evaluation process can be seen It is the interaction of five factors,which tourism is a comprehensive reflection of the credit system and ensure that the other four factors.