A Reseach On The Development Strategy For GSC Company

The IC card industry application starts from 1990s in China,with the Chinese government launched the "Golden Card Project" project,the IC card application gets rapid development.So far there have been more than 20 years.During this period,IC card industry speeds very quickly from the start,development to the mass application development.Especially in recent years,with the popularization of the second generation ID card and transference of PBOC2.0 speeds up,the Ministry of labor and social security financial social security card vigorously promoted and the State Family Planning Commission of the residents health card bulk issue,circulation quantity of domestic smart card has reached one billion pcs,has become the fastest development country in the world.There have been currently in China nearly 20 government departments and industry application.After 20 years of development and technological progress,the technical barriers of the IC card industry has ceased to exist.In the IC card industry homogenization of the increasingly fierce competition situation,the price has almost become the key enterprises can foothold in the market.This paper studied GSC company,as a smart card packaging production enterprise,subject to do strategic choice,implementation and how to control the development opportunities and challenges.This paper reviewed the present situation of domestic and international IC industry,the development condition of GSC the use of PEST,five forces model and SWOT analysis method of strategic management analysis tools,analyzes the advantages and disadvantages of internal and external environment of enterprise,enterprises are facing development opportunities and threats,and using Boston matrix and Internal/External Factor Evaluation Matrix(IFE/EFE)has carried on the analysis to the enterprise products and internal resources.Finally,the enterprise development strategy is SO(bold development strategy),in order to enable the smooth realization of the development strategy of the enterprise,combined with the basis of internal and external environment,evaluation and analysis of enterprise business level should implement innovation and differentiation strategy,and on this basis proposed the enterprise strategy development and implementation of the corresponding control measures.