Analysis Of M Company Marketing Strategy

With the fast development of economy globalization and the Chineseeconomic reform, the companies of Chinese manufacturing industry arefacing great opportunities thanks to the country’s industry structure reformplan. Meanwhile, as a result of industry upgrade and FDI increase, localcompetition become more and more fierce. Although the middle sizedcompanies in manufacturing industry have their existing strength in termsof technology, product, market share and company organization, ones fallquickly without further effort on internal resource integration, value chainextension, continuous competition advantage build-up. The operationstrategy of Modern company is bases on sales and business developmentstrategy. The article conduct the analysis based on M company’s sales andmarketing strategy. M company adopted the strategy of chasing nichemarket. The strategy is based on the company’s inside characters andoutside environment. Meanwhile, M company utilizes customerexperience improvement and complements control tactics to support theniche market strategy. To execute the niche market strategy, M companyformed sales and marketing department to lead the activities. The newsales and marketing department is focus on business development by using sales and strategy tools. Meanwhile, the internal coordination level willreach higher to deliver better value chain to the market.