Research On Strategy Of Shandong City Card Company

Third-party payment industry began around1999, with the network of thecontinuous development of China’s third-party payment market to enter the fiercecompetition stage, third-party payment services, including the line "business card","shopping card"prepaid card for shopping or consumer business lines," Alipay ","PayPal "online payment service, as well as bank card acquiring business threecategories. Homogenization at the present stage third-party payment industrycompetition is serious, the convergence of the company’s products, the price war wasevident, there is no formation of a relatively mature industry, mechanism and modeof the blue ocean industry no one to get involved. Although the People’s Bank ofChina announced in June2010, the non-financial institutions to pay the servicemanagement approach ", in three batches of third-party payment license issued topay corporate, industry barriers to entry to a certain extent, but the overall in terms ofthird-party payment industry is still in the formative years. It is predicted that in2012only online payment market share will exceed1.7trillion yuan, the prospectsfor the development of third-party payment industry is self-evident. The rapiddevelopment of the industry, the industry model is not perfect, provides a new roundof rapid development of opportunities for third-party payment companies.In this paper, a large number of documents on the characteristics of third-partypayment industry development status and policies on the regulation of the industry todo a detailed inquiry, SWOT analysis and key enterprises has been made to licensethird-party payment, to explore the first party payment industry trends. Thedevelopment status of the enterprises of Shandong card, in-depth understanding ofthe mode of operation of enterprises, development characteristics, which determinethe strategic choice of Shandong card: a prepaid card business based, focused effortson developing B2B online payment business competitive strategy of differentiation;2, Group advantages and government support and favorable conditions, based inShandong, the formation of the prepaid card business and network payment servicesto mutually support the favorable situation, and with the online payment of theoperating characteristics of the radiation quickly quickly the country.