Visual Optimization And User Experience Exploration Of Hubei Provincial Museum Website

The main function of the visual interface of the museum website is to effectively disseminate collection information and its own specific cultural concepts,and to improve users' browsing efficiency and visual experience.At present,the visual interface of some museum websites is single,and the information and prompt elements are complicated;there is an urgent need for systematic visual interface optimization design.The main goal of this subject is to optimize the visual interface of the museum website to enhance the user's browsing experience.Based on the uniqueness of the museum website,combined with the existing related interface design,from the perspective of visual optimization,summarize the design focus of the museum website's visual interface;systematically classify the visual design status and user groups of the Hubei Provincial Museum website.Focus on selecting 43 museum enthusiasts to conduct surveys,and conduct in-depth interviews and user maps of representative users.Summarize the focus of the visual optimization design of multiple museum websites;build a design method model based on the visual optimization structure of the museum,divide the user experience level into four levels: user management,cultural relic management,website construction,and storage list,and extract 50 basic users from them Demand clusters;start from the visual application direction of interactive design to optimize the visual interface of the museum to reduce the burden on users.Through combing the browsing logic and visual process of museum users,the visual interface of the museum website is systematically optimized;the interface of the museum website is made clear and clear,and the user experience is improved in a targeted manner.Based on the preliminary research of the subject,35 representative middle-aged and elderly museum enthusiasts were selected to conduct a rational user experience evaluation on the visually optimized interface of the Hubei Provincial Museum website.Feedback from 29 users,the optimized visual interface textual information is clearly expressed,and the ease of use of the website is get promoted.