Research On Business Model Innovation Of Starups Driven By Artificial Intelligence Technology

The business model,as the most important description of value creation activities for corporate profitability,corporate operations,and corporate strategy,is not only of great significance for the operation of large enterprises,but also of life-or-death decision-making significance for small and medium-sized entrepreneurial enterprises.Most of the small and medium-sized enterprises died because of the lack of clear business models,and many of them have high-tech content.However,with the change of the external environment and the needs of the enterprise itself,the business model must also maintain dynamic innovation in order to better adapt to the rapid development of the outside world.This thesis studies how technology-driven enterprises have evolved their commercial value innovation.Based on the theory of business model and business model innovation,this article uses business model elements as innovative research methods to study the impact of technological innovation on business models and the reaction of business model innovation to technological innovation.The synergistic development of the two strengthens the core of the enterprise Competitiveness has realized the sustainable development of the enterprise.This thesis takes Y company as the case study object.Y enterprise is a technology-based entrepreneurial enterprise,which has been paying attention to and continuously exploring the possibility of new technology for business model innovation.This research introduces the application of artificial intelligence to start-up companies for practical research,and then discovers the new value generated by technology-driven through Y company's artificial intelligence project delivery,and combines the external policy environment and its own advantages to develop new products and provide value.Finally,a complete closed-loop business model of profit model innovation is obtained.On the basis of theory,this thesis conducts an in-depth analysis of the situation of Y enterprise,and visually presents the relationship between technological innovation and business model innovation through the progressive business model problems and the way of solving problems.This not only has important guiding significance for the development of the company to break through the bottleneck period,but also provides some reference significance for other small and medium-sized enterprises with similar problems.