CD Museum Service Innovation Research

Museum is an important service organization for social education and cultural communication,as well as a platform for historical and cultural inheritance experience and exchanges.It cannot be ignored in helping the public understand history and culture,improving the Appreciation of art works,increasing the cultural heritage of the people,and diversifying social education.At the same time,the museum has the tradition and characteristics of the regional culture,and it is the cultural symbol of the city.With the progress of the times and society,the spiritual and cultural needs of the public are further improved,and the development of the direction of diversification and individualization,the service of the museum must also continue to improve,constantly innovate the content and methods of services,and introduce new technologies and talents Provide better services to the public and give full play to its social functions.Both the "Thirteenth FiveYear Plan for the Development of National Cultural Relics" and the "Outline of the Medium and Long-term Development Plan for Museums(2011-2020)" issued by the State Administration of Cultural Heritage point out that new technologies such as big data,new media,and VR technology should be fully utilized To enhance the museum's service innovation capabilities,expand cultural inheritance channels,realize museum cultural relic protection and cultural dissemination,as well as intelligent service and management,cultural industry innovation,highlight the charm of Chinese civilization and promote the upgrading of public cultural consumption.In the context of this era,in addition to performing its social functions of cultural heritage and social education during the operation of the museum,increasing the possibility of commercial development has also become a problem for the development of the museum industry.The proposal of "digital museum","virtual museum" and "smart museum" is exactly how the museum industry responds to this change,how to carry out service innovation,how to carry out work in the Internet environment,and establish a real "smart museum" to become a museum of the moment New challenges faced by work.This article first explains the research background and purpose,and introduces domestic and foreign research and related theoretical knowledge,learns and draws on the four-dimensional model of service innovation in management,and analyzes excellent domestic and foreign successful cases.Secondly,it explains the investigation process and results of the staff and customers of CD Museum,and analyzes the results.Understand the current service status of CD Museum and point out its problems in service innovation,including incomplete matching of customer needs,insufficient service and publicity,imperfect online platform construction,lack of innovative offline activities,and cultural creativity Insufficient product development,lack of service innovation incentive mechanism,lack of professional talents,imperfect follow-up management of service innovation,imperfect data management,inadequate Application of new technologies,etc.,and in response to the above problems,the Application is proposed to encourage service innovation.Countermeasures for CD Museum,such as fully understanding customer needs,increasing service and publicity efforts,expanding service space,enriching service methods,improving cultural and creative product development,establishing service innovation incentive mechanisms,establishing talent introduction and employee training mechanisms,and establishing service innovation Follow-up management mechanism,establishment of data management system,introduction and Application of new technologies,etc.Finally,a four-dimensional model of CD museum service innovation is constructed.