A Study On The Traditional Media E-commerce Model In The Late Economic Development Area

With the rapid development of economy and society,the survival state of traditional media in our country has been strongly impacted by the new media.In the era of increasingly fierce media competition,the survival pressure of traditional media is increasing,consolidate the market influence of traditional media,promote the integration and development with emerging media,and expand the economic source channel of traditional media has become the transformation path of most traditional media.For the traditional media in Guangxi,which is a minority area,the development level of the media is still lagging behind that of the domestic front-line media,especially the survival state of the domestic traditional media is becoming more and more serious,and the related problems of the media development are particularly prominent.Through a large collection of relevant domestic and foreign literature,this paper sorts out the current status of the domestic traditional media industry,understands the latest results and theories of the traditional media e-commerce industry development in economically-developed regions,masters domestic and foreign research results and progress,and sorts out related topics.Theory,taking Guangxi Radio and Television as an example,combing and analyzing the e-commerce model of Guangxi Radio and Television,carrying out a comprehensive analysis and research on the predicament of TV media in the region in the development of income generation,and combining the economy of Guangxi Radio and Television based on the development needs of the traditional media e-commerce model in late-developed regions,based on this model,we propose suggestions and assumptions for the future media revenue development path,and follow a path that meets the needs of its own development and local industry development.At the same time,it summarizes the model structure of Guangxi Radio and Television's TV media in e-commerce activities,and provides practical experience for traditional media in other economically-developed regions in China to build e-commerce models.