| TV industry is one of the most influential mass media in China nowadays. There have been potential problems though it has taken significant development within the recent 30 years. With China's giant switch from the Planned Economy into the Market Economy, the gap between the Eastern TV media and Western ones in strength and communicative influence kept enlarging. It is worthwhile for media practitioners to consider the question on how do Province-level TV media in underdeveloped areas find out a proper communication position in order to break through the barriers when facing with the pressure coming from developed areas and being stuck in the cracks between CCTV and local TV.Based on the above issues, this article carries three main aspects as follows. 1. It unearths the influence of the spring-up of livelihood news in local TV on the TV news revolution by analyzing the present situation of market competition of TV media in Lanzhou City. 2. It tries to find out the difficulties that province-level TV media in underdeveloped areas are facing by interviewing insiders, communication experts and public administrators from the angle of public administration. It searches into ways to solve the above problems concerning turning government administration theory, changing government administrative mechanism and introducing advanced management methods. 3. It verifies the countermeasures aiming at solving the development problems that province-level TV news are facing based on case study. |
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