Inner Mongolia Radio And Television Public Welfare Activities Adn New Media Integration Development Analysis

In the 21st century,as the Internet,Newspapers,radio,television,network and"two micro side" of the development of new media platforms integration become the trend of The Times,Information dissemination has entered "the era of media harmony".Fusion on the content of TV media to join the public welfare of elements,and take advantage of the new media is the platform,which also offers new media platform for online production.First of all,this paper an overview of the current traditional TV media and new media integration is analyzed.Channel viewing from the ground,then the present situation of the media convergence and media convergence problems existing in the process of Inner Mongolia were analyzed in three aspects:the broadcast television terrestrial channels of media convergence.Second,in this paper,then to "Leimeng public welfare" and "Wangyun public welfare" relying on the ground of the respective channel,for example,in Inner Mongolia radio and television terrestrial channels of the offline activities of public programs and its joint profiles are expounded.Again,this paper made in Inner Mongolia radio and television public welfare activities and new media integration analysis,the " Leimeng public welfare" offline interaction and fusion of official sina weibo,and " Wangyun public welfare" offline activities can be integrated with the WeChat public platform.Finally,on the basis of above analysis,Inner Mongolia radio and television terrestrial channels is put forward the development countermeasures of public offline activities,at the same time puts forward establishing Inner Mongolia radio and television public management platform.