The Significance Production And Logic Of Collective Action In Fans' “Da Bang” Community

With the development of social media and network data algorithms,some new online communities and collective actions,such as fans' “Da Bang” Community have appeared in recent years.Fans with common idols use We Chat,Weibo,QQ and other social media as a medium,forming an organized community.How to form a “Da Bang” community? How do fans implement collective action through the community to make an influence? What are the deep social forces and logic which promote fans' participation in collective action? Despite the abundance of academic research on the fan community,we know very little about the new types of communities.The study finds that the formation of the “Da Bang” community depends objectively on the medialization of information communication technology and the connection of interest-oriented networks,which make fans can directly express their preferences and opinions to the public and other fans.From the observation inside the community,“Da Bang” community provides a new context and performance stage for fans through the organizational process of role generation,cooperation and flexible contact methods.Looking from inside of the community to outside,the action of “Da Bang” is essentially a process that fans,who excluded from the production of media lists,participate in the production of the list and put the collective preference on top.On the one hand,the “Da Bang” community recognizes the authority of the dominant ideology and legalizes self-preference by embezzling the network power of the mainstream media to enhance the visibility and cultural capital of the community.On the other hand,at the specific level of participation,fans use multiple forces to reconstruct the relationship network of power,so as to get rid of the control of preferences created by cultural industry producers.The community / individual win prestige,resources and other capital.This may be the deep logic and motivation behind the action of the "Da Bang" community.In addition,in the observation of production process of the list,the article finds that there are irrational factors that may lead this collective action to become a game of power eventually.