Research On The Strategy Of Integrated Development Of China Machine Press

With the rapid development of computer technology and Internet technology,great changes have taken place in people's reading habits and consumption demand.The diversified reading requirements make digital reading become the mainstream reading mode.The digital publishing industry maintains rapid development.Digital technology has impacted the traditional publishing industry to a certain extent,and it is the general trend to promote the integrated development of traditional publishing and emerging publishing Trend.In order to comply with the development trend of the publishing industry,many traditional publishing houses continue to explore innovation for integrated development and realize digital transformation and upgrading.However,due to the obstacles of capital and technology,some publishing houses have not successfully realized this gorgeous turn.In a benign publishing ecology,the era of one Publishing House dominating has passed.In the Internet era,not only large ministries and commissions,but also local and university publishing houses are needed.They nourish and supply each other to realize the maximization of content value.The sharing of knowledge and the opening of the platform will be the first significance of innovation.As the most powerful witness of the development of modern industry in New China,mechanical industry press has carried out digital publishing business very early with rich content resources,realizing the transformation from a single professional science and technology society to a large-scale comprehensive publishing house,which is representative among many publishing houses.Through reading a large number of literature,this paper analyzes the four stages of the integration development of China's professional publishing houses.Taking the mechanical industry press as the research object,combined with the exploration and practice in the process of the integration and development of the machinery industry press,it provides useful suggestions for the transformation and upgrading of other publishing houses.Due to the different fields and business models of each publishing house,this paper enriches the theoretical research of the paper by using the methods of literature research,case analysis,pest and SWOT analysis.The full text consists of six chapters.The first chapter introduces the research background and the research status of the integration development of domestic and foreign professional publishing houses;the second chapter mainly combs the four aspects of the integration development;the third chapter analyzes the current situation and some problems of the integrated development of the mechanical industry press;the fourth chapter analyzes the development strategy of the press in the aspects of content resources,digital technology,platform,talents and so on;the fifth chapter is through the specific analysis of the integration development of the Machinery Industry Press,for the integration of other professional publishing houses;The sixth chapter is the summary and Prospect of the paper.