Research On The Propagation Process Of Pear Video In The Era Of Mobile Communication

In the era of mobile communication,with the popularity of the Internet an d the development of mobile media technology,people can become the publish ers of information at any time while receiving information.The huge number of network users and the demand for information have greatly stimulated the deve lopment and change of network information dissemination mode.The characteri stics of short video "time length,large amount of information,rapid spread" ar e meeting the needs of people's information hunger.A space for one “short video” appeared in 2006,Wesee and Meipai and so on.In February 2016,the Kwai user volume exceeded 300 million,and the de velopment of short video also reached the new outlet.There is no doubt that mobile short video has become an important consumption scene of Internet use rs in the era of artificial intelligence,and its development process and penetrati on have exceeded the original expectations and control.At this time,the Pear Video focusing on news and information came into being.With its unique news and information positioning,Pear Video quickly established its foothold.By 2020,Pear Video has become a mature short videocontent production platform.Through external cooperation and independent APP,multiple platforms deliver sh ort video news.However,with the growing maturity of short video,the advant age of Pear Video seems to be weakened.Some short videos relying on traditi onal media brands have come into people's attention.Compared with Pear Vide o,its credibility is higher.Pear Video is also threatened to some extent.If we want to make great progress,we must make some changes.This paper mainly uses the related theoretical knowledge of communication and journalism as the basis,adopts the literature method,case analysis methoda nd comparative method,based on the Lasswell's 5W communication model,t hrough the analysis of each link in the Pear Video communication process,on t his basis,to find out the advantages and limitations of Pear Video in the deve lopment in recent years,and then puts forward constructive suggestions and su ggestions that can cope with the short video competition.The paper consists of seven parts,The first part is the introduction;the second part is the theoretical basis;the third part is the Lasswell's 5W communication model in the mobilecommunication era;the fourth part is the analysis of the communication proce ss of Pear Video in the mobile communication era;the fifth part is the analysis of the limitations of the communication path of Pear Video;the sixth part is the development suggestions of the communication process of Pear Video.The seventh part is the summary and deficiency in the research process.