The Duanzi Culture Research On Internet Empowerment Phenomenon

"Duanzi Culture" gradually moved from the private sphere to the masses,playing an extremely important role in the development of society.In the public domain,Duanzi has a strong creativity and cultural influence as a way of expression.In Internet era,commercialization of large-scale,professional-style Duanzi gradually replaces traditional Duanzi.In the network environment,people tend to express views in Duanzi style in public events.People are the main body in Duanzi communication,but the audience also influenced by Duanzi.From a communication perspective,Duanzi has a certain influence.Duanzi as content,as cultural embodiment,shapes the minds of the people and influences the direction and expression of public opinion.From a social view,as an expression of discourse,Duanzi is considered to be a form of democracy.Exploring the influence of Duanzi can promote the return of state power to social power,promote the formation of democracy to achieve the ultimate goal of good governance.At present,there are relatively few papers that regard Duanzi as a way of empowering.This article first analyzes the development of Duanzi in the current era and defines Duanzi.From the perspective of empowerment,it analyzes the status and function of Duanzi culture in the business and public domain under the network environment,and discusses the relationship among Duanzi,business and the public.This article believes that Duanzi under commercial empowerment have the characteristics of framework,business purpose,and batch generation,and have a certain degree of communication influence,which can affect the emotional tendency of the audience.In the public domain,Duanzi has the characteristics of associated,emotional,and entertaining with the phenomenon of aggregation in the process of communication.Duanzi culture makes public emotions and voice visible to form public opinion to participate in decisionmaking in public affairs.But the emotional and secular nature of the Duanzi culture has also eroded the critique of ration in the public domain culture.In summary,this paper tries to re-examine the research on Duanzi culture in the current era through a new angle.On this basis,I hope to provide related theoretical support for the government and organizations to correctly guide public opinion,for individuals to better participate in the Duanzi culture.