The Image Of "New Agriculture,countryside And Farmers" In Network Countryside

In this paper,TiaoShan farm in JingTai county,GanSu province was selected as the investigation site,and the research party of ethnography was used Method,the grid rural farm new economy and economic production mode of investigation and analysis.Created by the changes of the times.The economic situation of clothing field in different periods.When I was a child,the farm land belonged to the property-to-household model.The village would go to the store to buy things,to the market to buy food and other real economic models.With the development of the Internet,the change of the way of living and production and the demand and way of purchase have changed greatly,breaking the immobilization of the previous physical purchase.It is found that nowadays,with the rise and application of the internet,a mountain farmer the mode of production of the new economy has been completely changed,especially the internet thinking of “internet generation”(post-90-00)the use of people's way of life and consumption behavior change.Application of network makes the economic growth of TiaoShan farm show in order to promote the export of agricultural products and develop tourism,the farm has set up a tourist attraction,TiaoShan Farm is dominated by agricultural tourism,a large amount of investment in the construction of accommodation and unique style of the quadrangle courtyard,and no regular bonfire parties and ecological stocking and other tourism projects.In the process of tourism and sightseeing,I fully feel the mountain farmers field planting base,production base and so on.Whether it is “network generation(post-90-00)” ormobile network in the application of the current hot circle of friends or small video software such as kuaishou,douyin and other activities to the view of the content many,attract the audience.In addition to the combination of tourism and new media to promote the economic development of farms,There is also an online sales platform to process and sell products according to the types of agricultural products in TiaoShan farm.And they're here.Taobao tmall,wechat official account platform for sales,e-commerce sales named TiaoShan farm food flagship store,the main to operate a field of agricultural products.Wechat public account can accurately locate users,sales in the form of product links.Agriculture before,product sales were all offline consumption patterns.They would invite purchasing personnel from other places to visit the local market.At the time of acquisition,agricultural products are classified according to grades and sold in the form of raw materials.Now farm salesman root according to the use of the network and the change of production mode,the combination of online and offline,offline processing skills will be based on raw materials art production of food,online sales of these processed food.Combination of online and offline sales model,tourism and new media the propaganda mode of body integration promotes the development of the new economy of the farm.