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Investigation Report On Network Live Broadcast Of Villagers In Yin Village,Hebei Province

Posted on:2020-03-15Degree:MasterType:Thesis
Country:ChinaCandidate:H Q GaoFull Text:PDF
GTID:2428330578950816Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
The network is gradually developing and maturing,and more people are using the webcast platform as their main source of income.This paper is to combine the webcast with the people in the countryside,that is,to investigate and make it clear in the rural areas.Whether the popularity of webcast depends on the situation of live broadcast and anchorman,the views and attitudes towards webcast industry in the eyes of farmers,and whether the purchase of products introduced by anchors is consistent with the assumptions put forward by the author.However,because of the large membership group,the 35 people aged 55 years old in Yin Village,Hebei Province,were selected as the subjects to understand the use of the Internet by people of that age in this village.Live broadcast.In order to ensure the scientific nature of the survey,we choose the form of questionnaire survey and in-depth interview,so that the questionnaire has enough data support.This paper is mainly divided into three parts,the first is the statistical analysis of the basic information of the object of study;secondly,the statistical explanation of the results of the survey;thirdly,the results of this survey are analyzed and summarized.The background of this paper is that through the observation of their family members,the author finds that the father generation,especially the men,prefer to watch live broadcast,and watch it every day,but their peers are not very interested in live broadcast,the author thinks.Is it true that most parents prefer to watch live broadcast?after about 1 to 3 months,the author asks his college and graduate students,and finds that most of their parents do not watch live broadcast.As a result,the author has statistics to study the use of live broadcast by people of this age group in the village.The research work is divided into two ways: questionnaire distribution and in-depth interview.In the in-depth interview,some of the survey results are given to the survey.The outline of the object and give it a period of thinking,some of which are obtained by the author and the subject in the ordinary chat at home.The results of the survey show that in rural areas,there are not a small number of people who watch live broadcast,many people also like to watch live broadcast,and some people have taken watching live broadcast as a habit.This is quite different from the author's hypothesis.35-55 years old men are more keen to watch live broadcast than women.Most people only watch live broadcast when theycome into contact with live broadcast,and very few people are anchors.For the choice of live content,they like funny,novel content,and few people buy the products recommended by the anchor.There will be vigilance;In terms of gift reward,the results show that more people like to be a spectator in silence,rarely comment or reward,let alone cash reward,even if there is a very small amount,and so on,these conclusions are described in detail in the article.
Keywords/Search Tags:Network direct broadcast, Rural users, Case analysis, Yin Village
PDF Full Text Request
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