The Image Of Farmers From The Media In The Context Of Rural Revitalization Constructive Research

The Marxist view of history believes that the people are the main body of history,the creator of history,and the decisive force in promoting social change.In the rural social structure,farmers are the most active group in the countryside.Under the social background of poverty alleviation and rural revitalization,with the help of short videos,more and more farmers "record" their rural life through the lens.This "recording" The process of peasants' self-image construction is also the process.Of course,different from the traditional mainstream media's focus on the overall presentation of farmers' images in the past,the image construction of farmers in short videos from the media pays more attention to the characteristics of individuals and the lives of ordinary individuals.With the help of short videos,which are currently popular To a certain extent,it can be transformed into a real force,thereby driving economic development.According to the discussion on farmers in the national policies and regulations on promoting rural development,the author selected 30 short video accounts for research,using Douyin,Kuaishou,and Xigua short video as the carriers,and presented them.The peasant image was analyzed.The author believes that from the perspective of social environment,rural revitalization is different from the period of poverty alleviation,and the problem to be solved is no longer the problem of food and clothing.Therefore,the analysis of the image of farmers should start from the background of rural revitalization,mainly looking at their scientific and cultural literacy,creativity and creativity.etc.content.The second chapter,as the core of the paper,analyzes the overall characteristics,construction methods and specific images of farmers' images constructed by short videos from the media.We-media short videos can mobilize farmers' enthusiasm for expression to a greater extent.They take the initiative to walk to the camera to record and share their lives.The fragmentation of individuals and the collection of thousands of individuals gather the overall style of farmers,forming a "A Community of Images".It is undeniable that we-media short videos are of great significance to the construction of farmers' images,but the author also found that although we-media short videos can present farmers' images to a greater extent,due to the unbalanced popularization of media technology and insufficient self-media literacy However,in the image construction,there are still problems such as obscuring the real peasant image,obscuring the peasant personality,etc.This is also a problem that cannot be ignored in how to continue to make good use of the “new farm tools” of the development of “short video” in the future.