Research On The Path Of County-level Media Center Serving Rural Revitalization In Qinghai Province

A strong country must first strengthen agriculture,and only when agriculture is strong can the country be strong.In order to fully build a modern socialist country,the most arduous and burdensome task lies in the rural areas.We need to comprehensively promote rural revitalization.As a key link to open up the "last kilometer" of media integration,the county-level media center is directly related to the promotion of rural construction,and is an important "soft power" support for rural revitalization.County level financial media use their own advantages to tell rural stories and tell rural life well,and play an important role in public opinion guidance,ideological guidance,cultural inheritance and service to the masses,thus boosting the implementation of the rural revitalization strategy.This paper selected Huangzhong Media Center in Huangzhong district of Qinghai Province as the research object for field investigation,and conducted a study on the current situation and problems of the Huangzhong Media Center’s service path for rural revitalization through participatory observation,interviews with the staff of the center and questionnaire survey.The research and analysis found that the Huangzhong Media Center provided services to the countryside and promoted the rural development through various ways,such as theme publicity report,live streaming of goods and posts,and "financial media + service" platform of Damei Huangzhong APP.However,due to the shortage of talents and funds,center is limited in its integration development.There are five major problems,including weak cognition of integration concept,single form of release content,imperfect feedback mechanism,slow platform operation,and poor live-streaming effect.Huangzhong Media Center should continue to make efforts in self-income generation,content form innovation,feedback mechanism,service function and industrial integration of "financial media +".By optimizing its own system and mechanism,it should introduce new talent team,adhere to the idea of "content is king",highlight the characteristics of different platforms and give play to the main strength of farmers.Pay attention to the feedback of the main body message,give play to the media service function,strengthen the coordination of departments of people’s livelihood,based on the local characteristics of the industry,training farmers with plastic goods and other optimization methods,adhere to the "guide the people,serve the people",for the realization of agriculture and rural modernization and rural revitalization strategy to play their own effectiveness.