Study On Knowledge Dissemination Of Mobile Audio Platform

With the popularity of the Internet and the development of mobile terminals,on the other hand,as the consumption structure upgradingslowly,people pay more attention to the added value outside functional experience.Audio content has become the preferred form because of its comitativity,focus and the advantages of the fragmentation scene for high-quality content.These programs meet the needs of people for high-quality content successfully.The additional content based on information as manifestation of value,is more and more close to the level of knowledge and wisdom.Deep plowing audio area as the largest audio sharing platform in China,Himalayan FM has explored a new form of knowledge to pay.In this paper,from the perspective of knowledge communication,the use of content analysis,participation in observation,in-depth interviews,the author researched knowledge production and knowledge dissemination of Himalayan FM Premium Channel,to sum up the new environment of current mobile audio field and the characteristics of communication.This article consists of five chapters.The first chapter introduces the research background and the research significance,the research object and the research method.At the same time,this chapter also includes literature review and explanation of the relevant concepts.The second chapter and the third chapter are the main parts of the article.The second chapter examines the knowledge production of Himalayan FM Premium Channel.In order to fully understand the current program of production links,the author think deeply from the subject of the power,context changes,fans of the identity point of view.The equalization of technology brings the diversification of the subject,but the competition of power causes the stratification of the main body of communication.Training anchor on Himalayan FM,is designed to create online celebrities with platform-dependence.At the same time,the communication context of knowledge shows the characteristics of carrier concomitant,scene segmentation,content utilitarianism,communication interaction,data precision and so on.Chapter 3 studies the inherent logic and law of knowledge dissemination of Himalayan FM.The current mobile audio platforms develop towards modularity and systematization,community and sharing,service and consumption direction.The fourth chapter is the reflection.From knowledge service to knowledge consumption,must follow the logic of audience standard,resulting in the emergence of information cocoons,and even lead to the degradation of abilities to get knowledge.There is some divergent thinking in Chapter 5,bringing inspiration to the positioning of traditional broadcast,the transformation of publishing group and the interpretationof content workers.