The Research On The Audience's Subjectivity Of Mobile Network Broadcasting Via The Technology Device Paradigm

With the development of media technology,information dissemination exists in a more diverse form.Once people were divided into many tangible spaces because of the limitation of material conditions,now the development of electronic media not only overcomes the limitation of time and space,but also changes the way of mass communication.At the same time,the ubiquitous media devices have a far-reaching impact on people,s practice and the change of human subjectivity.The study focuses on mobile intermet broadcasting and takes the Himalayan FM as the research object via the Bergerman's "device paradigm,theory,and explores the influence of media technology on audience's subjectivity from three levels:human physical world,content world and life experience world.At the same time,this study is based on "field theory",and the characteristics of audience's subjectivity in mobile network broadcasting are studied from the perspective of technology regression to social network.It finds that,in the physical world,human subjectivity is accepted in a passive manner.Technological artifacts change the way in which the body participates in practice,eliminate people's personal perception of the objective world,and form direct practical experience between human and technology.In the process of content world shaping people,s space-time scene and program content,the audience's subjectivity is partly limited.Although audiences can construct their own immersive experience by choosing,thinking,equal dialogue and visual reproduction of imaginary space,in the entire mobile network broadcasting field,the audience's subjectivity illusion via the network carnival still lacks the original power to change cognition and shape oneself.Anyway,in the process of constructing the world of life experience,human subjectivity shows tenacious elasticity and tension.Although as a technological artifact,mobile internet broadcasting is a media device and the product of the commodity market,it still provides an opportunity for people to contact the voice art,and stimulates the audience's way of thinking and creativity.The integration of man and machine has become an irreversible fact.The way to divert peopled attention from the device to the daily life is the focus of people's consideration and reflection,and the ultimate orientation of technological value should be the return of human values.