A Study On The Report Of Desert Prevention And Control In Inner Mongolia Daily

The prevention and control of desertification is of great significance to the sustainable development of mankind.Since the founding of the People's Republic of China,China has attached great importance to the construction of ecological civilization,and has achieved remarkable results in desertification prevention and control.The Kubuqi Desert Management Model in Inner Mongolia has provided Chinese experience and wisdom for the international community to manage the environment and ecology.Public opinion propaganda is an important force to promote the construction of ecological civilization.In recent years,there have been countless news reports on the prevention and control of desertification in the media.Conducted a phased study on the news framework of the "Inner Mongolia Daily" report on sand prevention and control since the founding of the People's Republic of China,explored the different stages of the "Inner Mongolia Daily" report on sand prevention and control,and pointed out the reasons for the change in the framework.The experience of desertification reporting provides references for other mainstream media to do a good job in the news report of desertification prevention and control.Studies have shown that the "Inner Mongolia Daily" report on prevention and control of desertification since the founding of the People's Republic of China can be divided into a "light green" frame from 1949-1999 and a "dark green" frame from 2000 to the present.The reason for the change in the reporting framework is mainly the change in the concept of news reporting,the ecological environment governance is on the agenda,and the mission of the party newspaper determines the tone of the framework.It is recommended to report on sand prevention and control from the following four aspects: first,practice "writing skills" : tell good ecological stories and improve news readability;second,practice "brainpower" : enhance news planning capabilities and enrich reporting formats;Third,practice "eyesight" : tap the typical examples of sand prevention and control and enhance the value of news;fourth,practice "footwork" : penetrate the masses and penetrate the front line of sand control.