Research On The Visual Design Of Mobile APP Interface Based On AHP And FCE

Nowadays,small and portable mobile Internet devices,as the entrance of various services,have played an important role in the development of society.With the rapid development of mobile Internet in this era,the mass began to use the Internet as a new way of social contact.In the visual design of mobile APP interface,the degree of user experience reflects whether the product design is people-oriented,while the research on the visual design of the interface is to improve users' impression of the user interface.In the future,users' requirements for visual design of mobile APP interface will only increase.In this paper,several aspects of mobile phone APP interface to study the visual design,first through the literature study and user research to find the factors influencing mobile phone APP visual interface design,and correlation with its influence factors are divided,the hierarchy structure model is set up,at all levels and various weights of affecting factors,compared to their influence on mobile phone APP interface visual design size.Secondly,a fuzzy comprehensive evaluation model is constructed based on analytic hierarchy process to provide evaluation and decision basis for interface visual design,and play a certain role in guiding the later visual design of mobile APP interface.Finally to the comparative analysis of actual case.Taking Qunar travel APP and Ctrip travel APP as examples,the real evaluation of users on the factors affecting the interface visual design of tourism APP was obtained through questionnaire survey,and the evaluation and analysis were conducted by using analytic hierarchy process and fuzzy comprehensive evaluation method to obtain the evaluation results,which provided reference for the later interface visual design.The whole study mainly explored the influencing factors of mobile APP interface visual design through the method of evaluation and quantification,and carried out the design practice by taking tourism APP as an example.By means of questionnaire survey,the original data of the influencing factors of the interface visual design of travel and tourism mobile APP were extracted,and the analytic hierarchy process and fuzzy comprehensive evaluation method were used to analyze the data,and the evaluation results were obtained and the design practice was carried out.