The Report On Digital Publishing Mode Of Citic Press And Zhonghua Book Company

This report tries to compare with CITIC and CHBC on digital publishing mode. With development and popularization of Mobile Internet, Big data, and Cloud computing. The new digital method on publishing inspired the creativity on authors, editors, and readers a lot. By the same way, people’s reading habit and taste also changed slowly. Though the material publishing still hold the most share in the publishing industry, digital publishing can not be stopped.The way digital publishing presented by Internet-Thinking shaping readers’demand and changing the taste of literature indirectly. This is the 13th Five-Year plan period and it is also a timing that traditional publishing and digital publishing getting integrated.More and more spiritual and culture needs means the large amount growth in consuming of reading. Digital publishing industry plays a key role in Cultural industry development. This is the reason I picked two individual publish company——CITIC and CHBC which both well known and characteristic on running to find the issues in publishing way changed from tradition to digital. I investigate two publishing companies’loss and gain on their own way to digitalization and focused on how they keep their character in changing, how to renew their brand by making digital product and shape a segment market based on user’s personalization and customization needs, and finally improved in profit and ranking by their efforts.