Research On Marketing Problems And Countermeasures Of Apple Mobile Phone In Chinese Market

This article describes the company and mobile phone industry market conditions,analysis of Apple's new iPhone mobile phones target market selection and product positioning,that Apple and the iPhone's main competitive advantage.Then,through on Apple company marketing channels describes and according to company of organization structure and marketing information management system of features,established has company on iPhone products of marketing channels of select and marketing countermeasures,and through developed reasonable tight of retail operation and customer relationship management of system and the policy,makes iPhone listed promotion plans to are effective to implementation and on implementation results reasonable timely of evaluation,and control and the update,for iPhone of market promotion to success lay has good of based.The sales volume of Apple mobile phones in the world market is increasing,especially young people prefer to use Apple mobile phones,so how can Apple mobile phones sell better in the Chinese market? What measures should be taken to promote the role of Apple mobile phones in driving the Chinese market and economy? This article is exactly the research topic that arises under the background of this problem.According to November data from Counterpoint Research,Apple had just 8 percent of the market share in China during the third quarter of 2019,down from 9 percent during the same time period in 2018.Huawei is the market leader with a 40 percent share,trailed by Vivo,Oppo and Xiaomi.This article takes the Apple iPhone 11 new product marketing strategy as a case.This article's research conclusions and countermeasures can clearly recognize the specific solutions and successes of Apple's marketing problems in China,and then allow Chinese mobile phone sales companies to gain some inspiration from strategies to improve their marketing level.