The Research Of Data Journalism Business Model

This is an era in which words must be called"big data".The rapid development of technology has made big data penetrate into the news industry.The relationship between data and news has also become more closely integrated,and even produced a qualitative leap.For a long time,communication and technology have had a natural connection,and the emergence of big data has promoted a deeper change in this relationship.At the same time,the advent of the post-truth era,the lack of news review,the overload of information and the proliferation of fake news have created a mixed new media communication ecology,which has blurred the boundaries between information and news,and the news facts and truths have become one.With scarce resources,the credibility of traditional media is declining,and the profit model of traditional journalism is declining.In this historical context,data journalism as a new paradigm of journalism came into being.Since the rise of the concept of data journalism in 2009 and the spread of the global open movement,“data journalism”has not only become a hot topic in the field of Chinese media and industry,but at the same time,domestic data journalism has begun to move from theoretical discussion to history.The stage of practice.However,in the current data media practice represented by the People's Daily Online and the online media represented by the four major news portals,the exploration of the data journal business model is still relying on the traditional news business model dominated by advertising models.In the stage,in contrast to foreign countries,the old news media led by The Guardian,The New York Times and the Wall Street Journal have practiced and explored the relatively mature profit model in the exploration of the data news profit model.Therefore,this paper attempts to clarify how data news reshapes the process of news production,what is the business model of data journalism,and whether it is feasible,how to maximize the benefits,and on this basis,the traditional media to use the data news transformation to provide corresponding opinions.This paper takes data news and its business model as the research object,and based on relevant theoretical research,analysis and analysis of research literature,and in-depth research on practical activities,it defines the concept of data news in detail,and then analyzes the business model of data journalism.Participants,market segmentation and value activities,finally taking the data journalism activities of the The Guardian platform as an example,using e~3-value modeling software to carry out data simulation analysis of its business model,based on the results of model analysis,proposed to China's journalism industry Specific opinions and suggestions provide reference for decision-making in China's data journalism practice and related practitioners.The main content includes the following six parts.The first part is an introduction.It aims to analyze the research background of data news,clarify the significance of research,narrative research content,deconstruction research ideas and technical routes,as well as explain the innovation and difficulties of research.The second part is a literature review.Based on the research on the status quo of data journalism at home and abroad,it summarizes,organizes and analyzes the relevant literatures on data journal concepts,production models,product forms,and practical activities.On the basis of combing the research status of business models at home and abroad,Generalize,collate and analyze the concepts and types of business models,and define the research objects of this paper.The third part is the analysis of the data news business model.Designed to define the concept of data journalism,summaries and analysis of data journalism types.The fourth part is the analysis of the elements of the data news business model based on e~3-value.Further analysis of data journalism into business model participants,market segmentation,value proposition and value creation.The fifth part is the simulation analysis of data news business model based on e~3-value.This part simulates and analyzes the business model of the“The Guardian”platform based on e~3-value simulation analysis,graphical analysis and case analysis.The sixth part is the research conclusions and prospects.This part summarizes the research conclusions of this paper,and on the basis of the research results to the corresponding opinions and suggestions of data journalists in China,reflects on the inadequacies of this research,and puts forward the prospect for future research directions.