Cultural Productivity Research Of Online Fan Community

With the development of Internet technology,the communication and interaction on the fan community has become more frequent and diversified.Relying on the social platform,the fan community actively carries out information production and dissemination,and productivity and creativity have been greatly improved.The fan community gets rid of the traditional image of passively accepting information and actively participates in the star-making industry,becoming a “star-maker” with initiative and great creativity.This article takes Wang Ju's fan community as the research object,and explores the cultural productivity of Wang Ju's fan community through the use of network ethnography,and analyzes the internal reasons for its widespread influence.Wang Ju's fan community uses three production paths: symbol production,declaration production and text production to achieve cultural production.In order to maximize the production of fan culture and strengthen the productivity of fan culture,the fan community adopted a layered organizational structure and communication model.Through the formation of fun community and the construction of community participation ceremony,the transformation of fan identity was realized.Fan culture productivity.Both the fan community and the general public benefit from cultural productivity.The identity of the fan community has transformed from consumers to producers,and has achieved identity in the emotional alliance of common interests;ordinary users are deeply involved,consciously and unconsciously become producers and participants of fan culture,The niche entertainment that belongs to the fan community has changed into “netizen carnival”.In the traditional media era,the fan community is not strong enough to express personal emotions.In the Internet era,fans are assembled into virtual community organizations,paying more attention to group interaction and group activities.However,at present,the cultural productivity of the fan community also has the disadvantages of excessive entertainment and irrational carnival.In response to this situation,the fan community should strengthen theguiding role of opinion leaders and effectively manage to ensure the sustainable development of the cultural productivity of the fan community.