Research On Narrative Mechanism Of Domestic Cultural Relics And Museum TV Programs In The Mobile Communication Environment

In recent two years,domestic cultural relics and Museum TV programs have become popular one after another,causing a cultural relics fever and Museum fever in the whole society.This paper mainly combines three representative programs,The National Treasure,If National Treasure Talks,The Updated Palace Museum,and proceeds from narrative theory to analyze their narrative space,time,perspective,structure and linguistic features,and through the cognitive analysis of the audience of the narrative of cultural relics and Museum TV programs,this paper summarizes the narrative mechanism of cultural relics and museum TV programs under the background of mobile communication.The study finds that,unlike the traditional TV programs of cultural relics and museums,which are popular among cultural relics enthusiasts,the current categories of cultural relics and museums TV programs focus on young audiences,trying to create an equal dialogue between cultural relics and young audiences.The way of "soft form + hard value" adopted by the program is generally popular.At the same time,the program strives to create a narrative space of immersive experience,which integrates the changes of multiple perspectives and innovatively increases the perspective of explorers.The narrative structure of storytelling and maintaining its own literary color in narrative language,a series of narrative means such as popular vocabulary,dynamic sound design and other popular elements have been added to realize the connection and dialogue between audience and culture.At the same time,the program also achieves its core purpose of inheriting cultural values to a certain extent.There are many disputes among the audience about the current cultural relics and Museum TV programs,such as the inconsistency of some plots with history,the lack of ontological information of cultural relics,the strong color of performances and propaganda,and the over-invitation of pop stars.However,as cultural exploration programs,cultural relics and museum TV programs in the context of mobile communication are close to the public.By creating dialogue with the general public,especially young audiences,they can enhance their interest in cultural relics and attract more ordinary people to enter museums to understand and inherit the excellent traditional culture of China.The program plays a role of history education and cultural guidance for the general public,and also has a positive significance in promoting the public's cultural identity and sense of national belonging.