| With the acceleration of China's urbanization process,more and more cities begin to pay attention to the dissemination value of regional image.As the setters of social issues,news media's news report on a region has a direct impact on the intuitive feelings and general impression of the public towards the region.The Xiong'an New Area was announced on April 1st,2017.At the beginning of its establishment,Xiong'an New Area should seize the opportunity to spread its regional image in an appropriate way,so as to better attract talents,foreign investment and tourists for sightseeing.As China News Service is the second largest comprehensive news agency in China,its report authority and platform influence can not be underestimated.The Xiong'an reports issued by China News Service plays an important role in spreading the good image of the new area.In 2018,China News Service has published 366 news reports on Xiong'an New Area,with an average of one published every day,basically forming a set of independent and complete reporting strategies on Xiong'an,laying a foundation for better publicity of the image of Xiong'an New Area.These reports can be analyzed from the aspects of audience,content and performance strategy,and then explore the communication rules presented by the Xiong'an report of China News Service,summarize its experience,analyze its shortcomings,and put forward corresponding improvement countermeasures.From the perspective of audience,the target audiences of the reports of Xiong'an New Area of China News Service can be divided into three dimensions: local audiences,domestic audiences in other regions and overseas audiences.While meeting the news and information needs of the audience,the bridge between the people and Xiong'an New Area can be built.From the perspective of content,the Xiong'an report of China News Service has a clear positioning,a wide range of subjects and rich quality original content,which has an important influence on the dissemination of mainstream voices in Xiong'an.From the perspective of forms of expression,China News Service has incorporated new media factors in terms of language expression,audio-visual interaction and choreography and planning,which has enhanced the dissemination and influence of Xiong'an's report.As the image communication activities in Xiong'an New Area are still in the exploratory stage,there are still many problems in the Xiong'an report of China News Service.Specifically,it includes: Interaction and feedback are somewhat lacking,so it can not give an insufficient satisfaction to the needs of the audience;The theme is not balanced,the language is formal and serious;The depth and breadth of the content need to be improved,and the propagation effect is not very well.In view of these problems,China News Service needs to integrate media resources in future work,expand communication channels,and build a platform and contribute wisdom to the image communication of Xiong'an New Area by formulating more feasible improvement measures. |
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