Research On Spatial Distribution Of Wall Slogans In Xiong'an New District

Nowadays,with the vigorous development of the mass media,the audience is more willing to accept the mass media communication mode based on electronic media and television.The wall slogan can be seen everywhere as a means of propagating policy information.However,the wall slogan with representative visual communication effect in urban space,showing urban culture in the urban environment,has a non-negligible effect on the city's identity and collective sense relationship.In the historical context of the construction of Xiong'an New District,it is necessary for the wall slogan as a unique building skin information resource to carry out historical records.Especially as a space media entity with quantitative advantages,it is necessary to conduct research to prove its dissemination value.Although we can't correctly predict whether the wall slogan will die,we can boldly predict the future presentation of the current spatial distribution,so that it can better serve the propaganda of the city as a valuable means of communication.This paper firstly analyzes and combs related concepts such as space media and wall slogans,and analyzes the spatial environment of the slogan space and the audience's cognition according to the multi-theoretical thinking of space media.Slogan space communication research.Then through the field research and questionnaire survey method,the slogans collected in the field are analyzed according to the types,presentation methods and spatial development.The characteristics and problems of the spatial distribution of the wall slogans during the initial period of Xiong'an are analyzed.In the investigation and analysis of the slogan recognition of the wall,the author examines the practical effect of the wall slogan as a spatial medium from the attention,recognition and influence of the slogan of the Xiong'an people.And can enhance the image identity of the city through the wall slogan.Finally,according to the spatial distribution survey of the wall slogan of Xiong'an New District,from the perspective of the subject and object of communication,the analysis of the advantages anddisadvantages shows the application of the space slogan in the wall of Jinxiong'an New District,and boldly envisages the future presentation.The wall slogan as a characteristic urban space media entity can win lasting vitality.The study found that the spatial distribution of wall slogans is influenced by the media environment,and there are differences in the content setting and presentation methods of wall slogans in different spatial environments.At the same time,the spatial distribution difference of wall slogans will also affect the attention and perception of slogans due to the differences in audiences of different identities.Therefore,it is necessary to use the wall slogan as a spatial medium to summarize the current spatial distribution law,so as to better construct the communication and connection value between city and people.