Research On The Media Image Of Xiong'an New District In The Report Of People's Daily

The quality of the regional media image will directly affect the sense of experience of the people in the region and the attention and attitude of tourists and investors outside the region.To a certain extent,it will affect its development,so it is necessary to shape a good regional media image.The establishment of the Xiong'an New District is a major historical strategic choice made by the Party Central Committee with Comrade Xi Jinping as the core in the new period of China's reform and opening up.The new district is still in the early stage of construction,and its media image is still in its infancy,because of its "new",and thus has a certain research value.This study selects "People's Daily" as the research object."People's Daily" is the Central Committee of the Communist Party of China,the largest newspaper in China,and the most influential newspaper in China.It was evaluated by UNESCO in1992.One of the top ten newspapers in the world.Therefore,the media image of Xiong'an New District,which is shaped by it,is the most representative and authoritative and has certain research value.In order to explore the frame characteristics of the news report on the Xiong'an New District in the People's Daily,and how to create the media image of the Xiong'an New District.Starting from the perspective of media image and regional image,this paper adopts the research methods commonly used in the field of journalism and communication—content analysis and text analysis.It first quantifies the collected news reports,and further explores the People's Daily in the report.The key issues of Anxin District were finally focused on the media image of Xiong'an New District created in People's Daily.The study found that the People's Daily's news reports on Xiong'an New District fully demonstrated its characteristics as the “leaders” of China's propaganda and reporting work in terms of form and content,and presented objective and positive Tendency.The topics covered in the news reports mainly cover the five aspects of politics,economy,society,science and education culture and environmental ecology.The coverage is comprehensive and shows the uniqueness of Xiong'an New District,which has shaped a government's “optimization,synergy and efficiency”.In the course of construction,we must adhere to the plan first,strictly abide by the "Xiong'an quality",implement the people-oriented concept,and strive to build a media image of the Xiong'an New District with the national model area of "green,innovative and intelligent" as the standard.Generally speaking,the media image of the Xiong'an New District created in the People's Daily is consistent with its construction plan.It can be seen that the media in China has been more successful in shaping the media image of Xiong'an New District.It is believed that this research result has certain significance and reference value for the future construction of Xiong'an New District.