| The increasing ecological destruction and environmental pollution have caused environmental problems to attract more and more attention from the whole society and become the focus of the media.Media plays an extremely important role in environmental communication.The reports on environmental news affect people's cognition of environmental issues.Therefore,it is particularly important to study the characteristics and communication strategies of media in environmental communication.The era of mobile Internet has brought the rise of We Chat platform.We Chat public account will become an important information communication channel and an innovative channel for environmental communication media.The public account of We Chat plays an important role in guiding people's understanding of environmental issues.Number based on the environmental protection class public as the research object,based on the relevant knowledge of communication and journalism,with environmental protection class public "China environmental news" as an example,start from the rise and development of environmental communication,to China environmental news We Chat public background and present situation analysis,to China environmental news We Chat public communication environment for overall comb,comb summary China environmental news We Chat public number four transmission function.Research emphasis of this article is from the source,subject,report issues,report of space,form,report reading six aspects to China environmental news We Chat public environmental news content analysis,to explore China environmental news We Chat public communication difficulties in the process of spread in the environment,and analysis the influence China environmental news We Chat public environment communication effect factors.Based on the analysis of the current situation of environmental communication of China's environmental news We Chat public account,the author gives strategies to optimize the path of environmental communication according to the communication function,communication dilemma and communication influencing factors of the public account of China's environmental news We Chat,in combination with the reality of media integration and development,in order to provide useful reference for China's environmental protection public account.At the national level: respond to national policies and show the spirit of ecological civilization;At the development level of We Chat public account,it respects the law of its own development,creates its own development characteristics,produces excellent content and broadens the communication channels.Focus on the research and development of new media products,increase the social attribute of We Chat public account,and use technology to provide vertical information service to improve the operation mechanism of public account and accelerate the transformation of media;At the institutional level: to strengthen government communication and improve the environmental information disclosure system;At the social level: work together to promote environmental communication and build a social environment of environmental protection. |
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