The Study Of Chinese Sports Reality Show

With the love of people around the world become more sports, the majority of thepeople on the spiritual and cultural needs continuous improvement, as well as thegeneral public on the reality show sought after sports reality show into the spotlight in2000. Sports reality show in the country has been developing various televisionchannels to become an integral part of a file. However, with the continuousdevelopment of sports reality show, which exposed deep-seated problems graduallyemerged. How to make sports reality show bright future for development and a healthy,more and more people thinking.Literature research, methods and logical access expert analysis, development andcurrent status of China’s sports reality show to date analysis shows that China’s sportsreality show by the mere imitation of foreign reality show and part of a single columnbrand, has been developed from the clone imitation to independent innovationHundred Flowers pattern. Meanwhile, the current sports reality show also exposedhuman intervention to reduce the real charm; cultural conflicts challenge the moralbottom line; shoddy program homogeneity tends to lack of strategic marketing andbrand awareness, and many other problems. Therefore, the authors proposed thedevelopment of China’s sports reality show, shall comply with the return of realentertainment qualities; grasp the core elements of athletics; regression harmoniousaesthetic movement, to achieve sustainable development programs.Finally, the authors believe that China’s sports reality show For long-term gooddevelopment, we must be innovative at all levels, and proposed: to highlight the coreaudience-based programs, including to meet the needs of the audience, the audienceexperience the rich, pinpoint audience targeting, fine target market; strengtheninglocal remodeling concept of development, including analysis of programcharacteristics mining culture, highlighting Chinese characteristics to enhance thecultural heritage; focusing on differences competitive model of innovation, including:schedule set difference,"show" the main difference, the performance of contentdifferentiation; optimizing linkage strategy of media convergence, including:broadening distribution channels, landing new media, integrated media resources,extend the industrial chain perimeter; and promoting sports humanistic spirit,including: strengthening the professionalism of producers and humane care, promote healthy sports reality show biography optimistic. The research results have referencevalue for the relevant departments to promote the healthy development of normalcommunication and sports reality show.