| Under the influence of network technology and social media,fans are no longer the objects of passive recruitment in the star-making process,but become active producers.With the upgrading of the entertainment industry,the status of fans continues to rise.In cyberspace,fans gather through social networks with their love for the object they are infatuated with,forming a virtual fan community with high motivation,high cohesion and similar personality.The fans of stars and movies and TV series are the most numerous and influential group in the whole fan group,which are typical and representative.Therefore,this paper takes the virtual fan group of movies and TV series harry potter and petition and the virtual fan group of Lu Han and xiao war as two groups of research objects.The two groups of research objects complement each other and try to restore the appearance of the virtual fan community.This paper mainly USES the research method of network ethnography to participate in the practical activities of fans by going deep into the virtual fan communities in multiple platforms,establishing contact with fans online,and collecting and sorting the data.From the perspective of communication ceremony,this paper discusses the structure of virtual fan community,analyzes the construction and maintenance of virtual fan community,and interprets the production and exchange process and sharing significance space of fans in virtual space from the perspective of cultural holism.According to Carey,the purpose of communication is to construct a meaningful,orderly and distributed cultural world.The development process of the virtual fan community is like an organic living body,which goes through four stages: start-up,growth,maturity and decline.The dynamic mechanism of community construction is mainly divided into internal and external mechanisms.External motivation: virtual presence brings "relationship revolution" and relationship communication can gather fans of the same interest.The internal mechanism is: the access mechanism and the common goal of the virtual fan community.In order to efficiently and quickly meet the needs of fans,promote good faninteraction,and maintain an orderly virtual fan community,fan organization and rules in the community follow the trend.According to the fans' contributions to the fans' community and the cultural capital they have mastered,three different roles of fans have emerged,namely core fans,ordinary fans and passersby.Through the ritual activities,they have been transformed into more detailed roles of identity.Rules are the guarantee to maintain the orderly operation of the community,and they are internalized in the hearts of fans in the communication activities.The rules of virtual fan community are mainly divided into the rules of daily information communication,the rules of cooperation between fan organizations,and the rules of conflict resolution in virtual fan community.In general,fans participate in online and offline communication activities with the help of rules and fan organizations,and maintain the virtual fan community spirit from the aspects of emotional transmission,the construction of collective memory and common belief.Under the influence of various cultures,fans actively participate in the production and exchange of texts,take the texts of idols or movies and TV dramas as nourishment,and actively invest in the reproduction of nutrients according to their own aesthetics,thus forming a unique fan culture.And through the network platform,through the communication to build a fan community of the meaning of the Shared space.In this space,the socialization process is completed in another way.It is worth noting that in the relatively closed space of virtual fan community,fans who are out of touch with reality will easily become polarized in their behaviors if they are not properly guided and managed,which will endanger the fan community. |
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