Research On The Weibo Koi Pray From The Perspective Of Ritual View

With the development and popularization of mobile Internet technology and social platforms,"koi fish" has become a hot element in Weibo platforms.Youth groups use "koi fish" as a symbol of belief to vent the negative emotions brought by the pressure of real life and express their own request.They construct and participate in the "koi pray" ceremony on Weibo.This online ceremony continued to warm up in the constant prayer behavior of youth groups,and gradually formed a "koi culture".Under James Kerry's ritual view,communication is a process of cultural sharing and symbol of shared belief.The maintenance of order is realized through communication.It provides a new perspective for the study of "koi pray".This article uses the concept of ritual view as the theoretical basis,and uses Weibo of "Koi King" as the research object to investigate the behavior of praying youth groups.As a new army of national development and construction,the development of youth groups is of vital importance.Through the study of "koi pray",we can see the spiritual world of the current young people,understand their inner state,and better lead the development of the young people.The thesis uses a combination of case study method,observation method,and indepth interview method to explore the construction of the ritual from the perspective of the place,participants,rules and symbols,and then discovers the ritual characteristics of the prayer ceremony.Random sampling method selected 10 iron powders of "Koi King" as interview subjects to conduct online in-depth interviews to understand the significance of the "koi pray" ceremony to young people,and the motivation and psychology behind their behaviors.For the reasons of evading reality,sharing anxiety,and gaining a sense of security,young people construct and participate in the "koi pray" ceremony on Weibo,an online social platform with a heavy content and a light relationship.It can't bring good luck,but as a placebo in the heart,they realize selfidentity and emotional resonance in the continuous interaction process,vent the anxiety in daily life,and maintain real life.However,as their daily popular belief,"koi pray" requires young people themselves and the mass media to take certain measures to make their spiritual world develop healthily.