Research On The Communication Of "Harmony Culture" Of Round Table From The Perspective Of Ritual View

The purpose of this paper is to take Round Table as an example to explore the optimal path of "Harmony Culture" communication in the new media era.Different from the familiar communication research based on "the transmission view of communication" from the aspects of communication content,communication channel and communication effect,the communication research in this paper is based on the perspective of "the ritual view of communication",and explores the concrete construction process of sharing cultural space with "harmony culture" in the program Round Table.Specifically,on the premise of clarifying the value orientation and dissemination status of "Harmony Culture" in the new media era,taking James Carey's "the Perspective of Ritual View" as the theoretical background,combined with Dennis Luke's and Rosenberg's ritual-related viewpoints,this paper specifically interprets how "Harmony Culture" is ritualized spread in the program of Round Table from four aspects: ritual script,ritual role,ritual space and ritual program,and clarifies the significance and shortcomings of ritualized communication of "Harmony Culture" in the program of "Round Table ",and draws some practical enlightenment from it,in order to provide some reference for the communication practice of "Harmony Culture" in the new media era.It is found that,on the one hand,"Round Table" has made up for many shortcomings in the communication of "Harmony Culture" under the guidance of the past "transmission view",such as enriching the communication of "Harmony Culture" lacking humanistic care,perfecting the communication of "Harmony Culture" lacking cultural acculturation,and developing the communication of "Harmony Culture" lacking new media forms;On the other hand,there are also some shortcomings,such as the commercialization of ritual elements,which has eroded the function of meaning construction;The ceremony figures are "elite",which weakens the degree of public participation;The ceremony process is "scattered",which hinders the performance of cultural significance.Combined with analysis and thinking,this paper puts forward some suggestions on the communication practice of "Harmony Culture" in the new media era: first,strengthen the expression of cultural connotation and organically combine "Harmony Culture" with ceremony;Second,pay attention to the equal participation of the public and build media events closely related to public opinion;Third,avoid excessive invasion of commercial elements and ensure the complete performance of cultural significance.With a view to promoting the better dissemination of "Harmony Culture" in the new media era,the dissemination of "Harmony Culture" is full of vigor and vitality.