The Study On The Development Strategies Of Jiangxi Tourist Broadcasting Serives In "Internet Plus" Era

Once proposed,the concept of “ Internet Plus” has drawn extensive attention both at home and abroad,which especially from the year of 2015 when it was fixated as our national development strategy has gradually evolved to be one of the hottest buzzwords in recent years domestically.Not only has it swept all lines of business in our country,but also exerted profound impact on our traditional broadcasting and medium services.With the development of digital technology and further tendency of media penetration as well as the quick increase of cars,the growth of traditional broadcasting medium sector is stepping out of its shadow and now greeting a revitalization.At the same time,the influence shed by the era of “Internet Plus” has endowed old broadcasting media service new characteristics.Facing mega-changes in current media environment and the crush of new media know-hows,traditional broadcasting services have to obey the tide of times,make adjustments actively,innovate on a continuous basis and take its real conditions into account so that it can to stand firm and seek promising development in present grave and competitive market,thus reaching an effect of finding its own operation mode and development path.This thesis,on the basis of SMR research and the professional data channeled from Chinese Guangshi Sofres Media Research Co.Ltd,detailedly introduced the the development trend of broadcasting media service in “Internet Plus” times,clarifying its newly-emerging traits and stress its benefits absorbed from “Internet Plus” strategy.By deep analysis and study as well as combining real and reliable professional data with personal internship experience,We have managed to locate the major existing weaknesses in the development of the tourist broadcasting sector in JiangXi province,which include failing to fully utilize Internet technologies and new-media platforms,lacking specialty in its program performances and high degree of homogenization,being unable to interact with audience in a favorable state,neglecting new ways of getting profits and development and so on.This thesis,having considering the common demand in broadcasting mediumservices development in “Internet Plus” background and the specific issues existing JiangXi tourist broadcasting media sector,has put forward some development strategies for JiangXi tourist broadcasting industry.They are strengthening service mindset to acknowledge the needs of the general public,ensuring the quality of entertaining shows to make their features more predominant,promoting inter-connectivity in full swings by taking advantage of new-media platforms,and extending profit models by capturing new profit points.This thesis perceives that though there remain to be numerous difficulties in“Internet plus broadcasting” operation,all proceedings shall be forged ahead eventually.JiangXi tourist broadcasting,who is still maturing,should learn from and use the advanced operation experience concluded by other broadcasting medium and bring out it own full edges,and only by that it can achieve success in present fierce battleground.