Use And Satisfaction Theory Of Mobile Short Video Problems And Strategy Analysis

With the continuous development of science and technology,intelligent mobile terminal equipment such as mobile phone tablet appearance performance innovation constantly,closer to people's habits,as well as 5G network development and the development of wireless network in China,gradually make more and more netizens from PC to mobile terminal,mobile Internet users in the proportion of Internet users growing in terms of social networking.social function is becoming more and more diversified and flow rates decrease,make the short video has become the most popular way of social,video social fit in our life,fully into a kind of emotion and the medium of information communication channel Short video is different from the traditional way of graphic social,video social more vivid and direct,individuals and businesses also use short video for the spread of higher yield,making mobile short video has become the social users to be bestowed favor on newly mobile short video produced because of its simple spread fast short etc meet the requirements of most netizens fragments of life,and his appearance is the inevitable outcome of the development of the Internet,is the inevitable result of human progress,it is people's entertainment,and access to one of the important medium of information.However,for mobile short video,a new thing,there are many immature links and a wide range of research points.Based on mobile short video as the research object,in order to use and satisfy as theoretical support,with the 19 th National Congress of the Communist Party of China proposed "to strengthen the construction of Internet content,the establishment of comprehensive network management system,create a clear network space" as a guide,for the use and satisfy the horizon,existing in the development of mobile short video anomie phenomenon,put forward the strategy to solve the problem of corresponding,concrete can be divided into the following sections.The first chapter is the introduction,which describes the research background,significance,domestic and foreign research on this topic and research methods.The second chapter mainly summarizes mobile short video,respectively defining the concept of mobile short video,dividing the development stage of mobile short video in China,sorting out mobile short video according to different attributes and analyzing the characteristics.The third chapter mainly analyzes the demand ofmobile short video application audience from the aspects of individual cognition,pressure relief,social integration,individual integration and personal emotion.The fourth chapter mainly analyzes the common problems existing in mobile short video from the perspective of use and satisfaction,including serious homogenization of content,less high-quality information,and users' cognitive needs cannot be met.From the perspective of operation,the use value is insufficient,the stability of user stickiness is insufficient,and emotional needs are difficult to be satisfied.Technical limitations,uneven coverage of wireless networks,high mobile network tariffs,and limited user expression needs;The commercial profit model is vague,the advertising model needs to be improved,and the diversified needs of the platform cannot be satisfied.There are problems in user security,user privacy cannot be guarant.