Research On Move Short Video Content Gatekeeping Mode

In recent years,with the rapid development of Internet technology,there are all kinds of emerging Internet products in the market.Live broadcasting and short video have entered the period of explosive growth,and Internet enterprises have entered the mobile short video market and introduced various short video support plans.According to the 44 th statistical report on Internet development in China,by June 2019,the number of short video users in China had reached 648 million,accounting for 75.8% of the total number of Internet users.Users use mobile short video applications to meet fragmented entertainment needs.With the development of time,the development of mobile short video has gradually become mature and rational from the initial brutal growth.At present,the investment and financing of China mobile short video market has become rational and calm.Capital support for new entrants is weakening,and the Matthew effect at the level of primary market financing has been formed.The focus of mobile short video platform has gradually shifted to the ecological construction of the platform.The optimization of social scenes by "Kuai Shou" and "Dou Yin" has increased active users.The mass production of content has brought challenges to the "gatekeeping mode" behind it.The traditional "gatekeeping mode" has been unable to adapt to the development of mobile short video in form and quantity.I use case analysis to the market development of high speed,high efficiency "trill" short video as an example,combined with relevant information,explore mobile short video content "gatekeeping mode",found that compared with the traditional "gatekeeping mode",the mobile short video "gatekeeping mode" presents a new change,at the same time,there was a certain hidden trouble behind this change;Based on the research of "Dou Yin" and relevant departments,this paper proposes that mobile short video should be organized,platform and user united in the network environment of China.