| With the rapid development of mobile Internet and the popularity of mobile phones as the "fifth media"- especially the smart phones, and under the background that the policy encourages the integration and development of traditional media and new media, it is an irresistible trend that the party organs design their own news APPs,which is also an inevitable move to adapt to new changes happened in media industry.Most of the provincial party organ mobile news APPs were designed in2014 to 2015.Up to now,it’s become obvious that each provincial party organ owns a mobile news APP. In the new media era,it is a critical issue for party organ group to think about how to take its advantages and achieve integration and development with mobile news APP.This essay studies the operation of Chinese provincial party organ mobile news APPs from 4 aspects as follows.The first part describes the state of Chinese provincial party organ mobile news APPs,which includes an overview of the present situation of the APPs,a schedule of time when the provincial party organ groups release news APPs,and the characteristics of these APPs.The second part studies the commercial conditions of Chinese provincial party organ mobile news APPs.This chapter shows how these APPs achieve profits by different ways. By taking the Jiangxi mobile news APP as example,part 3 discusses the content of Chinese provincial party organ mobile news APPs from the following two areas:the operation and extension of contents. The last part,which is based on the above research,includes the SWOT-analysis of operating environment and reasonable suggestions on how to make a profit and how to show a better content. |
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