Research On The Construction,Operation And Public Opinion Guidance Of Platform-based Mainstream Media

The transformation and integration of traditional media has become a worldwide topic.With the continuous development of the Internet,various new media technologies are emerging one after another,constantly squeezing the living space of traditional media and competing for the user groups of traditional media.In the practice of continuous media integration,for the traditional media of “institutions and enterprise management”,platform-based mainstream media has gradually become an ideal model for media transformation and development: it can realize reporting news,transfer information,and realize public opinion guidance.Heavy responsibility.This paper consists of four parts: The first part is the introduction that explains the research background,the purpose and the significance,summarizes the research status,introduces the research framework and the method of thinking;the second part defines the concept of the new mainstream media and platform-based mainstream media.Introduce the role of the government,platform and users in the platform-based mainstream media;the third part introduces the content production,distribution,dissemination,form,and customs control of the platform-based mainstream media;the fourth part explains the platform: How the mainstream media achieves the governance of public opinion and the guidance of public opinion;the last part is the conclusion,summarizing the shortcomings of this paper.