Analysis Of The Video Transformation Of Mainstream Media

Short video,as a new way of communication,profoundly changes the way the public obtains information and expresses its views,and it is also the focus of current content entrepreneurship.Short video not only reconstructs the picture of the entire media industry with its strong visual participation and social interaction,but also becomes the content carrier with the highest netizen consumption.With the rapid increase in the number of short videos,people have gradually changed from the need to browse content to the demand for faster access to high-quality content in a short period of time,and the value of the content has begun to highlight.At the same time,the chaotic phenomenon of the short video industry is frequent.Whether it is a country or a user,it is required to standardize the operating mechanism in the short video field to achieve benign and orderly development.Mainstream media implements video transformation to enter the field of short video and guide the industry,which is not only a means of self-existence and development,but also meets the development needs of the current short video field and achieves mutual benefit and win-win.Through the dynamic observation of the "Green Hornet" short video under the China Youth Daily,this article focuses on the research of the content creation and operation methods of Green Hornet,summarizes its successful regular experience,discusses the problems in its development,and is the mainstream media.How to carry out video transformation to provide inspiration.This article is composed of five parts.The introduction mainly introduces the significance of research,innovations,research methods,definition of related concepts and summary of relevant research on short videos of information;the second part states the inevitability of short videos,the changes brought to society and the video of mainstream media The necessity of transformation and analysis of the advantages and disadvantages of the video transformation of mainstream media;the third part introduces how the whole environment of China Youth Daily has undergone video transformation;the fourth part focuses on Content and operation analysis of the short video created by "Xia",summed up the reason why "Green Hornet" was successful in the short video market,and pointed out its shortcomings;the fifth part combines the experience of Green Hornet to create for the current mainstream media The short video makes suggestions.