The Construction Of Mainstream Media Integration Platform Under The Mode Of Integration Development

Digital network technology gradually mature,resulting in the traditional media market share of cliff-style decline.The gradual pace of integration of media,forcing the traditional media must get rid of institutional chronic illness,out of a tough new mainstream media transformation of the road! On the radio and television media media in the wave of integration in the smooth development of the development,I believe that the most important lies in the integration of platform construction.It is necessary to take advanced technology as the support to the content of the content to build as the focus of the integration of resources and integration of practical practice,the introduction of platform industrial management,party as the key.For the media platform and integrated platform for the concept of differentiation,to clarify the Internet + and the difference between the Internet,clear to content production,integrated communication,instant feedback,interactive services as one model will become the media convergence market share of the leading role.The key to media convergence lies in the development of integrated media platform.In this paper,the integration of Guangdong New Media Co.,Ltd.is a case,and it is of practical significance to grasp the correct orientation of traditional media transformation in China.