Research On Influencing Factors Of Internet Catchwords Transmission From The Perspective Of Internet Memes

Meme is a kind of cultural information unit,which means that some ideas are copied and mutated in the human brain.The Internet meme refers to the carrier of Internet ideology and culture copied and transformed by Internet users.Based on the Internet meme theory,this article takes Internet buzzwords as the research object,and focuses on the content characteristics and audience behavior psychology of Internet buzzwords,and studies their exposure to the Internet buzzwords,audience imitative innovation,and audience redistribution behavior.,The audience 's willingness to spread,and the achievement of goals.Based on this,this study combines content analysis method and questionnaire method to conduct related research.In the content analysis method,the 2017-2019 "Top Ten Internet Terms" released by the National Language Resource Monitoring and Research Center was selected as the research object,with initial presentation forms,sentence patterns,content sources,and redistribution presentation forms and other content characteristics As independent variables,the search index of audience exposure measured by Baidu index,the propagation peak node and the time span of propagation of the audience's retransmission behavior were used as dependent variables,and chi-square tests were conducted respectively;3.The length of time the audience spends online as independent variables.Taking the audience's contact,the audience's imitative innovation behavior,the audience's redistribution behavior,the audience's willingness to communicate and the achievement of the goals as the dependent variables,the correlation analysis was carried out separately,and the specific characteristics of the online buzzwords were comprehensively analyzed.And the factors affecting the spread of Internet buzzwords.The study found that the related communication characteristics of Internet buzzwords are as follows: multiple expressions,text forms are more conducive to communication;diversified sentence patterns,declarative sentences are more conducive to communication;rich content sources,We Chat and Weibo are more conducive to communication;short communication timeliness Partially maintained for 4-6 months;the audience is mainly young people aged 18-30 years old,the educational level is generally higher,and there are gender differences,more popular with women.The influencing factors of the four communicationlevels of internet buzzwords include:(1)The audience exposure level of internet buzzwords:initial expression form,content source,media form of audience contact,length of time online,as well as factors such as gender and education level of the audience;(2)The idiom of the internet buzzwords imitates the innovative behavior level: the education level of the audience;(3)The audience redistribution behavior level of the internet buzzwords: the sentence patterns and expression forms of the internet buzzwords,the media form of the audience contact,And the education level of the audience;(4)the audience's willingness to spread and achieve the goal of online buzzwords: the media form of the audience's contact.This research has certain theoretical and practical significance for understanding social and cultural phenomena and guiding the masses to correctly understand the new trend of the Internet.