Research On The Generation,Presentation And Diffusion Of Internet Buzzwords From The Perspective Of Emotional Communication

In the online arena,the public usually uses emotional expressions to participate in the communication and interaction of events.It can be said that the content of emotions in public opinion and the forms of expression that carry these contents are its important components.In turn,the emotions in public opinion can be divided into the communication of public emotions and the communication of individual emotions.As an aggregation of individual emotions,public emotions have a more prominent social impact as an important expression form of emotional expression in public opinion.The Internet buzzwords explored in this paper are a kind of public opinion,and the emotions it contains are essentially social emotions,which can be said to be the reproduction of social emotions in the Internet field.This paper uses literature analysis and text data mining to define the concepts of online buzzwords and emotional communication,analyse the characteristics of emotional communication in online buzzwords and the basis of communication,and carry out LDA thematic modelling of the online buzzword "lying flat" to analyse its youth subcultural representation.It also explores the transmission path of public emotions in online buzzwords.In order to analyse the process of spreading emotions in online buzzwords,this paper divides public emotions into three clues: the generation of emotions,the presentation of emotions and the spreading of emotions.In the process of public sentiment generation,the sentiments of several individuals are evoked simultaneously,then presented and shared;in the process of sentiment concentration,the conscious and unconscious spread of sentiments among individuals and within groups leads to the formation of point-like sentiments,as well as the formation of several small-scale coherent and stable group sentiments.Through diffusion,group imitation and the stratified guidance of opinion leaders,the formation of mass social sentiment is facilitated and mass sentiment reaches a peak.Later,with the passage of time and the diffusion of information,public sentiment reached a steady state and gradually subsided.In addition,this study summarises the positive functions and negative consequences of the emotional expression of Internet buzzwords and proposes relevant development strategies.The analysis of the above research aims to provide some insights into the practical development of online buzzwords and the theoretical construction of emotion communication.