Research On The Production Mechanism Of Network Discourse Of "Invisible Poverty" From The Perspective Of Consumer Society

The improvement of economic level brings about improvement of material life.From saving consumption to borrowing consumption,people's consumption concept and consumption behavior have undergone tremendous changes.The Internet hot word born in 2018-"invisible poor" is popular among netizens because it truly reflects the characteristics of the times of the current urban youth,such as the lack of income,flaunting enjoyment,and class solidification.They first have limited qualifications,lack of social capital,poor ability to withstand risks,and relatively narrow channels for obtaining discourse expressions in real life.They can only gather their ethnic form,identity,and sense of belonging in terms of creativity,identity,and value through online communities.At the same time,the online media,the public,and business forms use special vocabulary,symbols,and linguistic methods to make use of the advantages of social media to evaluate the "invisible poor" 's lifestyle,work content,and consumption behavior,forming a large "Poverty" related to the online discourse,thus building an invisible,collective and differentiated "hidden poverty" discourse system.This article is based on the large number of "hidden poverty" utterances generated on the Internet,and its utterances are placed in the context of the consumer society.Via web crawler technology,it collects and organizes Weibo,Zhihu,Douban and other social platforms.The text information related to the "hidden poverty" discourse was released,and on this basis,the text analysis and communication process analysis of the "hidden poverty" discourse were carried out,and the overall portrait of the "hidden poor" youth was initially completed,and the other was Group cognition of the "invisible poor".At the same time,this article selects the “hidden poor” youths on social platforms to conduct in-depth interviews to find out their self-cognition.Subsequently,a comparative analysis of other people ' s cognition and self-cognition was carried out to further explore the development appeal of urban youth sub-classes,and outline the “hidden poverty” youths 'power relations,social culture,and intergenerational differences.The spiritual "poverty" curve behind it.