Research On The Transformation And Construction Of Entity Bookstores From The Perspective Of Consumer Society

The history of physical bookstores in China has a long history and affects people of all ages with its indispensable cultural heritage.However,after the birth of the Internet in the 20 th century,people's reading habits have been greatly changed due to the convenience of the network.In addition,online bookstores are gradually emerging,and the development of physical bookstores is not optimistic.This requires bookstores to transform as soon as possible to find a more suitable one.Development model.With the improvement of China's productivity and the adjustment of industrial structure,China has gradually transitioned from a production society to a consumer society.The development of the consumer society has brought new growth momentum to the Chinese economy,which has enabled bookstores to harvest more consumers during the transformation process,but at the same time,it has also dissolved the educational function of bookstores as cultural symbols to some extent.The purpose of this paper is to analyze and summarize the current innovative experience of bookstores to provide decision-making advice for existing physical bookstores in China,and to help bookstores suffering from Internet shocks to overcome difficulties.At the same time,I hope that the physical bookstore can resist the temptation and temptation brought by the consumer society,and better shoulder the social responsibility of cultural inheritance.The research of this thesis is carried out in the following aspects: firstly,the background,significance and research status of the thesis are elaborated.Secondly,the Chinese and Western backgrounds produced by the consumer society and the current research status of China's consumer society are introduced,and the main theoretical essentials of Baudrillard's consumer society are introduced.And from the changes of China's industrial structure and the comparison of urban population,we conclude that China has gone from production society to consumer society,and the status quo and transformation of physical bookstores in consumer society.Thirdly,according to the size and profit model,China will be present.The existing physical bookstores are divided into three categories,and case studies are carried out based on field investigations to explore different commercial characteristics of different types of physical bookstores.Then,the transformation of physical bookstores is analyzed from the perspective of consumer society,and the phenomena and problems in the transformation ofbookstores are discussed.Make an interpretation of the consumer society,and make new thinking on this basis;finally,based on the above-mentioned problems,put forward relevant suggestions for the transformation of the bookstore,and explore the transformation and development of the physical bookstore in the context of consumer society.