Study On Generation And Propagation Mechanism Of Network Prayer Symbol

Internet praying is a type of subculture gradually formed with the emergence of the Internet.In recent years,the wave of subcultures on the Internet has aroused the attention and participation of a large number of young Internet users.Users make or forward various online praying symbols to express their wishes on social media platforms in order to gain blessing,and form a kind of unique media culture landscape in the current online space.As the core representation of this network subculture,the network wish symbol has a special role in the process of displaying group behavior and spreading values.Along with the widespread application of digital technology,a wish scene composed of various wish symbols can be established in the Internet space.After the rise of social media,the prayer symbol was separated from the specific scene,and obtained a free and flexible fragmentation expression.Pray symbols are no longer restricted to religion,and are influenced by folk culture,secondary culture,western astrological culture,and other forms of expression.Pray symbols on the Internet are becoming more and more diverse.In recent years,driven by commercial capital,the trend of the generation and dissemination of online wish symbols has become increasingly active.Under the basic paradigm of network media culture,the network wish symbol essentially reflects the complex psychological activities and multiple values of youth groups.The research on the generation and dissemination mechanism of the network pray symbol in this paper is divided into the following five parts:The first part is the introduction,which mainly summarizes the topic selection background and research motivation of this thesis.It sorts out the various research results of domestic scholars on the symbol of online prayer.It summarizes the innovation and research significance of the thesis from the perspective of systematic and communication semiotics.;Briefly introduce the research method.The second part is the analysis of the spread status of online wish symbols.This section mainly sorts out the emergence and development of online wish symbols,and examines some typical cases of online wish symbols from the early days of the Internet to the social media period.From the form of composition,it can be divided into text prayer symbol and prayer symbol with a combination of illustrations and words.From the point of view of the source of element composition,its material comes from the traditional popular letter culture,cartoon animation works,film and television works as well as real life.The third part is the research on the generation mechanism of the network wish symbol.Based on the theory of Pierce's Semiotics,Umumberto Eco's theory of semiotics and Bin-an Wu's theory about folk symbols,this part analyzes the internal structure and discourse characteristics of the media text of the network prayer symbol,The formation of network prayer symbols mainly depends on the formation of signifier and signified by two different code rules of traditional culture and network culture.Under the network environment,it mainly forms the aggregation relationship based on the intertextuality,between contextual texts and the mechanism of mythological narration.The combination of various network prayer symbols is free and complex,and the meaning is simplified and simple.The fourth part is the research on the spreading mechanism of the network praying symbol.First of all,from the perspective of the elements of the micro-communication process of network prayer symbols,this paper analyzes the basic characteristics and influence of the "we media" marketer's,young audience,social media and the open feedback link.Then,combining with the social background,From the background of cultural inheritance,social pressure,business capital and other backgrounds,this paper analyzesthe social reasons for the spread of online wish symbols;finally,it explains the cultural ritual transmission mode,cultural demand satisfaction mode,and social marketing communication mode of online wish symbols with cases,combining specific communication cases of “Chao-yue Yang” “Xin-xiaodai”“A gold ah”.The fifth part is the study of the influence and application mechanism of the symbol of online pray.This paper aims at the problems of dispelling the traditional cultural implication,commercial marketing scamand and spreading the bad values in the process of spreading the prayer symbols on the Internet,and suggests that the traditional cultural resources should be explored in the application of the symbol of network prayer.Because the target audience is young students,and positive ideological values should be transmitted under the guidance and supervision of all walks of life in the society.In the future,the production and dissemination of mainstream cultural value symbols should draw on the experience of network subculture.We should be based on cultural resources,create an image of distinct symbols IP,create new forms of Internet communication,and further enhance the influence of mainstream cultural values on contemporary youth.