Analytic The Symbols' Communication In Media Ritual

Recent years, with the popularity of live television and the deepening globalization of markets, some Media Rituals with global significance and international perspective are getting into people's vision. They bring the atmosphere of "festival", high ratings ,social significance and international value. They are special media phenomenons with great research value.Media Ritual is a symbol of culture and values. Its symbolic meaning is conveyed as a Metaphor, the symbols of Media Ritual are the carriers or the ontologies of the symbolic meanings. Symbols, including verbal language symbols and non-verbal language symbols, non-verbal language symbols include graphic symbols, behavior symbols, numbers symbols, physical symbols, slogan symbols, music or sound symbols, color symbols, and so on. They hint the subjective idea of the media planners and organizers, hint the information content of culture and values, assume the impressions' promotion task of the country or the city.According to Lasswell's "5W" model of communication process, during Media Ritual, the symbols' communication process generally include several elements: the communicator, or "information source", here, it refers to the organizers and planners of the Media Rituals; the audience, who are also known as "the information destination", referring to the audience in the rituals' site or in front of the TV; information (or message), is the system which is combined by a series of sign meanings. Here it refers to the system of the meanings of symbols; media, also known as channels, in this case it is the live television; feedback, refers to the reactions or responses by the audiences.This paper is according to outline of the "5w"model to analyze the Media Ritual symbols' communication. The first chapter are the elaborations related to the symbols; the second chapter is the statistics and analysis about the ritual symbols and its meanings; the third chapter expound its transmitted channels--live television's special communication value. Nearly the speed of real-time, breaking the constraints of time and space and strong rendering power in it, bring the audiences a visual spectacle and image hegemony; the fourth chapter is about the audiences' interaction and feedback in the dissemination process, not only "Positive" acceptance, but also alternative interpretation; the fifth chapter expound the value of the symbol communication, that is the social value from the symbolic meaning.In Media Rituals, the symbol communication is a process which has collective nature and symbolic value, which is a national power competition for resources of media and international attention.Through live television and stage performances, symbols communication brings catharsis, spiritual satisfaction and cultural enjoyment; through the symbolic metaphor, symbols communication maintains the core values of society, incites the sense of national pride and honor. Overall, symbol communication is a process of visual experience which has political, cultural, economic and social benefits.