Analysis Of WeChat Public Platform Rumor Refuting Mechanism

With the high popularity of the Internet,the number of Internet users in China has reached its peak.According to the 44 th China Internet Development Statistics report,as of June 2019,the number of Internet users in China has reached 854 million,the Internet penetration rate is 60%,and the number of mobile Internet users has reached 847 million,and the use of mobile Internet has been further deepened.Among them,WeChat's performance is particularly prominent,with 1.151 billion active accounts in2019,becoming the top traffic public platform favored by users.But also because of this,the quality problem of WeChat information becomes one of the problems that the platform urgently needs to solve.There is no doubt that the platform's strengths For obvious,on the one hand,it is based on the strong relationship of acquaintance circle,which makes users trust WeChat information more.On the other hand,the spread of information on WeChat platform is very fast,and it is possible to propagate geometric series in a short time.But such advantages objectively also provide convenience for the spread and spread of rumors,the breeding and dissemination of rumors has endangered the information quality of WeChat,and then affected the quality of life of users,making disinformation become the top priority of WeChat platform.In 2014,WeChat developed a complaint reporting function,followed by the operation of the "rumor filter" WeChat officialdisinformation public number,in 2015 set up a disinformation center,2017 Develop a "disinformation assistant" Mini Programs.In five years,WeChat platform in the governance of rumors continue to explore,is gradually forming a relatively stable disinformation mechanism.This paper analyzes the characteristics of WeChat rumors from three aspects: theme,narrative and discourse,such as topic diversification,narrative stylization,sadness,discourse content resort to panic,false authority,moral kidnapping and discourse expression to strengthen the appeal,and at the same time explores the serious harm of WeChat rumors to public life,social order and government credibility.On this basis,the research object is WeChat public platform,starting with Tencent company,central network information office or local network information office,local network information office and media,cultural communication company and individual,this paper summarizes the process,content and content of the public platform of WeChat the way of disinformation,and then explore the WeChat public platform focus on professional,readable,interactive disinformation characteristics.Through the research,it is found that there are still problems such as lax supervision consciousness,lax technical inspection,poor classification of accounts in platform operation,insufficient reserve of backstage resources,lack of platform punishment measures and audience media literacy,and discuss the improvement strategy of WeChat disinformation from four dimensions of platform supervision,operation,punishment and user,in order to provide some reference for establishing good order of WeChat information dissemination.