The Research Of Application Of Customer Involvement Software Enhancement At SAP Company

Under the impetus of economic globalization,the acceleration of enterprise informatization will bring more sales opportunities for enterprise software manufacturers.However,in the fierce market competition,software company needs not only to develop new customers,but also to retain existing customers with the continuous improvement of software quality.As the top three software suppliers in the world,SAP needs to change the existing R&D mode of product upgrade and maintenance in the face of the pressure of market competition and internal resource constraints.By introducing effective external resources,SAP can improve the efficiency of software upgrade and development,so as to win customer satisfaction and software usage.Based on the literature study of technology acceptance model,this paper proposes a method of combining software usage and market attention heat of existing software to rank the priority of modules in software maintenance by using large data analysis technology,which changes the original mode of resource allocation.Secondly based on the theoretical research and examples of customer involvement in product development,this paper proposes to define the improvement requirements directly through the participation of SAP leading users,and to define the priority of requirements by combining the voting of a large number of customers and the experience of product managers.Software is developed through close cooperation with customers during the whole product development lifecycle.Under the guarantee of this dual mechanism,the SAP product R&D team will focus on the internal resources more effectively.At the same time,with the help of the superiority of customers' resources,the overall efficiency of software product maintenance development will be improved,and the product functions required by customers will be delivered quickly,so as to enhance customer satisfaction with the product.We hope the research on the new software enhancement methodology could be the reference to other complex software vendors.